Improving Wikipedia's Search Page for Experienced Editors

overview

This study was conducted In association with the Wikimedia Foundation. The study focused on assessing the effectiveness of Wikipedia's search page from the perspective of experienced editors.experienced editors. The main objectives for our team were to identify areas that require improvement to enhance the user experience and simplify information retrieval for editors. Through Moderated User Testing, we uncovered significant issues with the current search page and its functions. Our team also developed actionable recommendations to make it more usable.

GOal
improve usability of wikipedia's search page

How effective is the Wikipedia search page?

This usability study aimed to assess the effectiveness of Wikipedia's search page and function from the perspective of experienced Wikipedia editors*. The client was interested in knowing the types of tasks editors use the search function.

*Experienced editors were defined as individuals that have edited multiple articles in the past, and log in to their personal accounts to make edits.

We started with a few assumptions.

The assumptions provided to us by the Wikipedia team during our initial meeting, based on their previous reseach were:

1. Experienced editors are mostly searching and editing on desktop.

2. Editors are using the search page to perform search tasks rather than the search bar.

3. Editors are using search to find articles they want to edit but we do not know how exactly they might use search to assist their editing workflows.

4. Editors tend to have more complex and nuanced search queries.

These foundational assumptions served as the cornerstone for our exploration. Our objective was to study the navigation patterns of editors and their interactions with the search page. We aimed to identify potential usability issues or deficiencies in functionality that may impede editors' capability in completing their tasks effectively.

Process
moderated remote usability testing

We collected the required data using moderated remote usability testing. It can be broken down to 4 parts:

1

Definition

Developing questions and interview script based on the focus areas of the research.

2

Recruitment

Selecting participants that matched the persona of experienced Wikipedia editor.

3

Testing

Conducting interview sessions to get insights into usability challenges.

4

Reporting

Creating a report with research findings and actionable recommendations.

01
Definition

The client emphasized on four main focus areas.

Reading

Editing

Learning

Communication

Based on these focus areas we designed the tasks for our study.

Discovery

Task 1

You’re looking for a place on Wikipedia from where you can conduct fine-tuned searches for your editing needs.
Accessing the search page wasn't directly apparent so we added a task for discovery of the search page.

Reading

Task 2

You’re interested in getting a dog. Find an article about a breed you’re interested in to help you decide whether it’s a good match for you.

Editing

Task 3

You’re editing an article about beagles and want to create a section called “In Pop Culture”. Use the search page to find the name of a movie that features a beagle.

Task 4

You want to write an article about canine lifespans. Show us how you would use the search page to find out how much information is already available on this topic.

Learning

Task 5

You’re having trouble figuring out how to add an image to your article. Use the resources available on Wikipedia to get some pointers.

Communication

Task 6

You’re having trouble figuring out how to add an image to your article. Use the resources available on Wikipedia to get some pointers.

Task 7

You’re editing a page on emotional support animals and you’re finding it to be a lot of work. Find an editor who has experience in this area and try to reach out to them about collaborating on the article.

We also developed a post-test questionnaire

A post-test questionnaire was developed to gain additional insight from participants. The questionnaire responses would help better understand and interpret the results from the attempted tasks. It gathered subjective feedback about the website's user interface, content, and how easy or difficult the testing experience felt overall. The questionnaire made use of Likert scale ratings whenever relevant to collect structured data about participants' views.
02
recruitment

With our tasks defined we moved to recruiting participants.

We created a screening questionnaire to help identify suitable participants for the study. This screener form was distributed through multiple online channels such as email lists, the Reddit, Discord, and Wikipedia's own community forums.

Out of 56 people that responded to the screener form, 7 were chosen to take part in the moderated testing sessions. The main criteria used for selecting participants was their level of experience with editing Wikipedia articles.

03
Testing

Then, we scheduled and conducted moderated remote user test sessions.

The user testing sessions were scheduled as remote interviews conducted via Zoom, with each session lasting between 45-60 minutes. During the interviews, participants were asked to complete a series of tasks while thinking aloud, allowing us to gain insights into the participants' thought processes and any challenges they faced.

Two researchers worked with the participant for each remote user testing session. One researcher guided the participant through the tasks, while the other researcher took notes.

04
Reporting

Finally, we compiled a list of findings and recommendations from the inferences of this usability test.

Finding 1

Locating the search page is difficult

Participants in our study struggled to locate the search page. One way to reach the search page is to run an empty search which was not known to our participants. All of the participants needed assistance reaching the search page.

Current homepage shows no indication as how to access the search page

Recommendation

Add a clear, easy-to-find button

Our proposal involves adding a dedicated button on the homepage that leads users directly to the search page. This button would be prominently placed and easily visible to users and we suggest labeling it as "Advanced Search". By positioning it in close proximity to the default search bar, we aim to provide users with convenient and efficient way to access more detailed search options,

Addition of an advanced search button to the homepage

Finding 2

Advanced search features are not fully utilized

Testing reveals that fewer than half of the participants used advanced search filters and capabilities available in the advanced search section. Many users indicated that this was because advanced features were initially hidden within a dropdown menu. Moreover, a significant number of users reported difficulties in comprehending the explanations and language used on the page.

Current search page with advanced search options expanded (collapsed by default)

Recommendation

Enhance layout of advance search options

Our proposed solution involves expanding the dropdown menus by default and rearranging the advanced search features within the available on-screen area to eliminate the need for scrolling. We also provided more visible and explicit instructions on how to use these features, so users can easily understand how to utilize these features.

Redesigned search page with enhanced layout and descriptions of search features

Finding 3

The search system struggles to understand natural language queries

Approximately half of our participants attempted to input natural language queries directly into the search bar, resulting in error messages or irrelevant search results. Some of these participants expressed disappointment with the search functionality as they expected similar queries to yield relevant results and links similar to what they would find on search engines like Google.

The current system gives the users' an error message when using natural language query, even when the results ar relevant

Recommendation

Utilize an advanced search algorithm

Our recommendation here is to incorporate an advanced search algorithm to enhance the system's ability to comprehend natural language queries. This algorithm could potentially scan the Wikipedia Database and swiftly provide the user with desired information, along with a link to the most relevant article for further reading.

An advanced search algorithm would accurately identify the users' requirements and present them with the relevant information and a link to the related article.

Finding 4

The search lacks ability to refine results

According to feedback from participants, there is a desire to filter search results after the initial search is carried out. Currently, the platform does not offer the option to refine results without having to go back to the top, adjusting the search parameters and re-running the search. This process is tedious and time-consuming.

Current search results page lacks the ability to refine search outcomes without having to re-run the search

Recommendation

Include a faceted search

Our proposal is to introduce a faceted search panel with the various categories related to the search term. The proposed faceted search feature would enable the users to narrow down their search results based on different facets including year, content type, category and more. This would provide users with the ability to filter their search results efficiently without having to re-run the search.

Inclusion of a faceted search panel to refine the results efficiently

For more details about this project, read our comprehensive report.

Reflections

Conclusion

The client was appreciative of our efforts in conducting the usability testing and agreed with the critical problems we identified in their interface. They were eager to look through the detailed report we provided and were open to working with us to further.

Next steps

If we had more time, we would conduct more user testing sessions as it was difficult to find experienced editors who are well-versed with the search page to verify our findings and potentially discover more problems.

Skills I improved

Working on this study helped me improve my ability to conduct usability interviews. Also learned how collaborating and organizing efforts with the team members through clear communication are vital to facilitate the research study.

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